Your autoresponder series can take a variety of forms. A series of articles, a multiple part course and additional free bonus offers work well. You can offer an eLetter, ask for testimonials and survey your prospects using an autoresponder.
And the best part is…once you set it up you’re done! It will keep on selling without ay more attention.
Write at least 7 emails for your autoresponder and set them to be delivered every 2-4 days over a 2-3 week period.
Always provide a link back to your sales page in every email. The point of your autoresponder is to deliver valuable information to your customers and remind them why they should buy your product.
There are some technical aspects to setting up your autoresponder that are important to consider. First is the type of email.
You can send HTML emails which allows you to include graphics and other effects. I recommend against this option. These emails take longer to load and are often presented differently by different email viewers.
Since your email presentation is hugely important you should go with the simple plain text option. Every email viewer understands what every common font is supposed to look like so you will make exactly the impression you intend to make.
Another aspect is the formatting of your message. Make sure that each line ends with a hard return and is only 60 characters long. This will ensure that your email doesn’t look staggered and jagged or worse…run right off the screen in one long line that you have to scroll sideways to read.
Once you’ve written your entire series of messages you should consider making an opt-in pop-up form for your sales page. The high-end autoresponder services offer a slide in pop-up that can’t be blocked by pop-up stoppers.
These simple forms appear a few seconds after the page loads…and they get great results. Go to your autoresponders service provider and find their pop-up generator section. Follow their instructions for generating the code you need.
Then simply copy and paste the pop-up code into the HTML of your sales page. You can keep track of your opt-in form performance with the built in features offered by either of the premium services recommended.
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If you are buying several different gifts for Christmas hoping that the person will like them, then this article is for you. It would be a great idea to get them a gift card and let them choose what they really want and then you can spend the rest of the day enjoying each others company.
Each year Holiday spending gets more and more excessive. Everyone says that Christmas will be different next year but it will be the same boring holiday. Everyone loves gifts (especially kids), but is that a reason to lose our minds every year at the mall?
No one can ever know what everyone else knows. The theory espoused is apparently that if you buy a lot of things, eventually you will hit on something that pleases the receipient. Do an online search to find the perfect gift for your loved one. Inquire of someone who is aware of what they desire. In the course of the year, make a few subtle inquiries so when the gift occasion arises you won’t be stumped. Hopefully this will deter you from spending your money on worthless trinkets and gadgets. Gift cards are always an option, when every other idea seems likely to fail. These can be personalized by including a few ornaments or hand-baked cookies or even a personalized card telling them that you wished that they have the last say about their gift. Even if you get to spend all your time surrounded by gifts, the best gift of all is spending time with loved ones.
Many say that gift cards are impersonal, but think about it, isn’t buying someone something they don’t need or want impersonal too? Gift cards are a terrific last-minute idea if your inquiries didn’t result in any answers. Musch of the time people won’t admit to what they want even if they know. There are plenty of ways to please this group, too. Here is a great site for some novelty gifts for everyone.
Q: I recently received an email that supposedly came from eBay that said someone had attempted to log into my eBay business account without authorization (whatever that means). The email instructed me to click a link to re-enter and confirm my account information to make sure that my account had not been hacked. Being naturally paranoid I contacted eBay directly and found that my account had not been hacked and that this email was actually from someone trying to steal my eBay account information. Is there nothing that can be done about this kind of thing? — Wesley C.
A: The only thing you can do, Wesley, is be thankful that your paranoia kicked in because you were about to fall victim to just one of the latest attempts by thieves to steal your personal and credit card information.
As you discovered, the email you received was not from eBay, but from someone using a forged email address that gave the impression that the email was really from eBay. If you had clicked the link to “re-enter and confirm” your personal and credit card information, you would have been taken to a website that probably looked a lot like eBay, but was really a fake site created for the sole purpose of stealing your information. You would have been instructed to enter your eBay account information and other personal information, including your social security number, checking and savings account information, driver’s license number, and credit card number. In the end you would have supplied the thieves with everything they need to steal your identity.
The eBay scam is just the latest in a long line of sophisticated attempts to steal personal information through online means. Customers of PayPal, Amazon, Dell Computer, eTrade, Bank One, and many other online merchants have been the target of such scams in recent years.
The shear number of eBay customers is the main reason that eBay has become the most popular target of scam artists trying to steal personal information from individuals and businesses alike.
As we talked about way back in 2003, thanks to the Internet, stealing someone’s identity has never been easier. At any given moment, there are thousands of Internet thieves using all manner of high tech wizardry in an attempt to steal personal and business information from unsuspecting souls, and many times they can gain access to this information simply by asking the person to provide it through fraudulent means, like a fake email.
While most people are familiar with identity theft, most business men and women never think about it happening to them, at least on a professional level. Consider this: if a criminal can learn your business checking account number or the number of your company credit card, they can steal far more from your business than if they had simply knocked down the door and carted off your desk.
Here are a few ways to protect you from business and personal identity theft.
Never give out your first name, last name, business name, email address, account passwords, credit card numbers, bank account information, PIN number, social security number, or driver’s license number.
Change your online account passwords every 30 days. Believe it or not, a hacker who steals your personal information can often guess your online account passwords in about two minutes. If your Charles Schwab online account password is your birthday or the name of your first born or family pet, count on a hacker cracking that code faster than you can say “Open Sesame.”
Never provide personal information in response to an email or telephone call. Just because someone calls and says they are from Dunn & Bradstreet and need to confirm your business information does not mean they are really from Dunn & Bradstreet.
Never give your business credit card number over the phone to place an order with someone who has called you unsolicited. If you are interested in what they are selling get their number, check out their company, then call them back to place the order.
If you think that you have become the victim of identity theft or think someone is trying to steal your identity or personal information you should report them immediately to the Federal Trade Commission. You will find more information on their website at http://www.consumer.gov/idt heft/.
For more information on what to do if identity theft happens to you visit http://www.privacy rights.org/fs/fs17a.htm.
You should also remember that no reputable online company will ever ask you to log in and completely re-enter your account information. Think about it. They already have this information. Why would they ask you to provide it again? The answer is: they wouldn’t.
Be careful out there.
Here’s to your success
If you have ever received e-mails from friends, family members, or colleagues and have been jealous over their witty and personalized signatures, never fear! You can quickly and easily create your own signature panel that is sure to catch the eye of the reader.
The best way to personalize your e-mail signature panel is with quotes. Whether you choose to quote great leaders like Winston Churchill and Gandhi or witty wordsmiths like Mark Twain or Will Rogers, there is a quote for you.
To find your perfect quote, check out a book on the topic. The world famous Bartlett’s Familiar Quotations is packed with quotes and quips from individuals of all walks of life, as is the fantastic Quote-A-Quote (www.quoteAquote.com) by Michael Ruge. Perfect for individuals seeking inspirational quotes about happiness, health, business, success, determination, triumph over adversity, plus downright hilarious ones.
Once you have found your particular quote, be sure that the context is appropriate for specific senders. This is crucial for individuals personalizing their business e-mail accounts. Although you may love a certain quote, it may not be appropriate for the office, especially if you are sending e-mails to individuals in the chain of command.
If you cannot find a favorite quote, but instead have a slew of favorites, consider using them on a rotational basis. Rotating your quotes and changing your signature panel on your e-mail regularly will allow you to use all your favorites and provide the e-mail addressees with different perspectives into your personality.
Some individuals create quotes of the day on their e-mail signature panel and share a different quote each and every day. This may take more time than you are willing to spend personalizing your e-mail, but you could easily use a different quote each week or month.
Personalizing your e-mail with quotes is a great way to share a human aspect over the World Wide Web. Allowing your friends, family, and colleagues to enjoy your favorite quote can allow the receiver to learn more about you as a person and even find inspiration from the words.
Nicolas Gremion is an entrepreneur specializing in start-up businesses. An spare-time writer Nic shares he thoughts on business strategies. He also helps conduct business seminars with his team at http://www.SmallSeminars.com.
You should be voguish today to investigate if you have a nice special offer or if you don’t with the bank that offers you a money loan.
Translated in Ducth it says: Woon je in Nieuwerkerk aan den IJssel of Abcoude en heb je BKR notering. Lenen met BKR is nog nooit zo gemakkelijk geweest. Koop een nieuwe caravan met geld lenen binnen 10 minuten zonder bkr, 375858 euro is geen probleem om te lenen. Van Hellendoorn tot Oud-Beijerland, financieren met een BKR notering gaat hier altijd.
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If you don’t remember this hand, then you should. It’s called these days the Doyle Brunson. And it was the hand that won this poker legend back to back world series of poker events in 76 and 77.
So what is it about this man that evokes the respect from so many players, professionals and amateurs alike?
Perhaps it’s his lack of humility. When asked about who’s the best player in poker he says, “That’s like asking who’s the best fighter…(You) have to judge players according to the time they played.” And no one can argue that Brunson has been around for a long, long time in the poker scene.
His first big win came in ‘76 at World series of Poker, and the rest, as they say is history.
And what do most superstars do after they establish their fame? They write a book of course. Only Brunson, is one of the few who actually knew what he was talking about.
He wrote the gospel on poker, what is more formally referred to his “Super System,” and is a definitive source for the ins and outs of the game. Many an amateur player has risen through the ranks just because of this one book. I personally recommend it as a must read it one truly wants to understands the ins and outs of poker, especially Texas Hold ‘Em.
The man originally wanted to teach and coach, he pursued his Master’s degree in Administrative Education, but decided against it saying, “…I saw that the pay scale for teachers was so poor, I decided not to pursue that profession.”
And it was probably the best decision he could have made. The man has a knack for the game, and has definitely made is mark way before the poker frenzy ever took hold in the main stream.
So the next time you’re sitting at the table with the old 10-2 off suit, think about it for a second before you just throw it away. And if you read that book closely enough, you may just realize, that sometimes the cards don’t matter. Sometimes it’s all in the situation.
So, your website is completely designed. Now it’s time to consider what you are going to do for web hosting. Many web hosting services offer multiple web hosting packages. This means you have a lot of options. On the other hand, it can be difficult to find the web hosting package that is right for you. Here are some tips to help you choose.
Web hosting packages often include other services, such as domain registration and templates or a web design service. If your site isn’t designed, a package that includes that service may be a great option for you. It is also possible to register your domain with a company that is independent from your web hosting service.
If your website is for business, you will need a different web hosting package. Business sites often have special needs like the ability to accept credit cards and a greater need for pictures, especially to display products. If your business website doesn’t require special features, then you may want to consider getting just a personal website package.
When searching for web hosting packages that are right for you, it is also helpful to compare prices. There are some websites that are committed to providing detailed and accurate information about which web hosting services are the most cost effective and what features they offer. You can also search the Internet yourself and come up with your own information list. When researching, make sure you visit forums and review sites to see which companies have the best reputations and highest costumer satisfaction. Some web hosting packages are inexpensive because they skimped on areas such as customer service.
Web hosting packages can differ from one company to another. Just remember, you may need to spend some time to do some research and consider exactly what features you need and what companies can best accommodate you.
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Link Building Campaign
How to get referrals and gain credibility on the Web
Is your goal to get more traffic on your Website without spending a lot of money? Is it important that your Website is easy for your prospects to find on the Web? Though there are many things that contribute to a quality, well-positioned Website, increased link popularity - done properly - will establish your business as trustworthy on the Internet and bring more referrals.
Benefits of increasing link popularity Every time you place a link on your site to another Website, you are referring business to them. It is likely that your customers will also check out the businesses that you sponsor on your site and perhaps do business with them, as well. Visitors to your site who believe your business is credible, will also be excellent candidates for those websites on your resources page. Conversely, a link to your site is a referral from another business to yours.
Gain credibility with your online market
When a business places a link on their Website to yours, they are recommending your business as a credible source of information, and not only that, but it also provides services or products to their customers and visitors. On the Web, there is no greater compliment than to be on the receiving end of traffic referred from thousands of quality business Websites. This is how a link building campaign gains credibility for your site.
Gain higher search engine rankings
Because links on the Web establish referrals and credibility, search engines rank sites with good link popularity higher than sites with lower link popularity. When a search engine reviews your Website, it is looking for all kinds of things about your website that go into its algorithm for ranking. One of these factors is the number and quality of links from other Websites to your site. Basically, it considers a link to your site as a vote. So the more votes a site has, the higher a site can rank in the search engines. Obviously, there is more to achieving top rankings than just getting a lot of links, but it is a significant factor that can move a site’s ranking from the top 20 to the top 10 for a particular keyword in major search engines. In many cases an increase in link popularity can be the key that puts a site in the coveted first place slot.
How to do a link building campaign
You may be asking, “So how do I get more quality links to my Website?” First, get listed in good quality directories such as Open Directory (Google’s directory), the Yahoo! Directory, About.com, GoGuides.org, and Gimpsy.com. Many of these directories are free but some of them charge a fee. There may be specific portals for your industry that will list your site; check Galaxy.com for some of these. If you sell products on your site, it may be worth it to be listed in an online mall such as Shop.com, Yahoo Stores and/or MSN e-shops. If you are more focused on local business, look for business directories in your area. For example if you live near the Metro Atlanta area, Kudzu.com is a great place to list your site.
Link Exchange
After you are listed in some directories, build a resources page on your site and begin swapping links with other companies you already work with and others that complement what you do. For example, it makes sense for a carpeting and rugs retailer to swap links with a quality carpet cleaning service. Use your common sense when selecting businesses to recommend; you’ll want to choose companies that offer services and products your customers are likely to need and vice-versa. The rule of thumb when link exchanging is to add the link to your site ONLY if it makes good business sense.
Online Media Placements
Many online audiences are targeted by advertising on websites that cater to that niche audience. A well-placed banner ad or media on these niche websites will get the attention of your audience and a well-designed media ad will get click throughs to your site. As long as the ad links to your site, online media placement builds link popularity.
Publish Articles Online
Another great way to increase link popularity is to publish informative articles on your site and submit them to appropriate online publications. Many of these online publications will either link directly to the article on your site - increasing your site’s link popularity — or post the entire article on their site with your contact information. A good place to post articles is FreeSticky.com.
RSS Feeds
Real Simple Syndication Feeds make your articles available immediately to all websites that want to syndicate your content on their site. RSS feeds link back to the author’s website where the article is contained, thus a great technique for building links. One place to register your RSS feed is Syndic8.com.
Online Press Releases
Issuing a newsworthy article to the press is an excellent way to increase link popularity. Your press release needs to be optimized for specific search terms and linked back to your website to get the greatest return for a link building campaign. I always use a professional copywriter to write press releases for my company and for my clients.
Blogs
Blogs have received much attention over the past few years and it’s easy to see why. More and more people use blogs to express themselves, educate, entertain and connect with others who have similar interests. A well-managed blog that becomes a great resource for current info on a topic brings many volunteer links. Start your own free blog at Blogger.com.
Develop A Link Worthy Site
Your site will gain links without asking for them when your site is viewed as an industry resource, or a great place to learn about products in your industry, or has a unique online tool for the industry. If your site is full of wonderful, useful information other sites will naturally link to it without you even asking. This is by far the most effective link building technique because the search engines are all about favoring “in demand” content!
Affiliate Programs
Finally if you are serious about your link building campaign, set up an affiliate/referral program. You may have seen a small banner ad on a site saying “Buy this book at Amazon.com.” When you click on this message, Amazon.com pays that affiliate a commission on every sale made from those referrals to their site. This is the essence of an affiliate/referral program. Businesses that want to make sales without all the hassles will sign up for your affiliate program and place a link from their Website to yours. Of course you have to pay them a commission on all sales from their Website, but your link popularity will take off. Make sure the link points directly at your site rather than the affiliate program’s site. And that, my friend, is what we’re talking about here, a good link building campaign is the way to go!
Things to avoid in your link building campaign
Search engines are becoming more sophisticated, changing their ranking algorithms frequently to weed out the sites that use “illegal” or unfavorable means to gain high rankings. To make the most of your site’s good qualities, it’s best to avoid:
* Tricks to get you noticed. When a search engine encounters one of these mal practices, that site will be penalized — and possibly even banned — from the search engine.
* Link farms and Free For All links pages, are nothing more than long lists of Websites; they do nothing for a site’s link popularity because the vast majority of these pages are not even found in the search engines. In order to increase link popularity, the web page that contains the link to your site must be in the search engine’s database and contain a small number of outbound links.
In conclusion, a link building campaign is a process that should be ongoing. As your link building campaign grows on the Web, so will your business.
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